Sainsbury's has been training in-store counter colleagues up and down the country so that someone is on hand in store to give shoppers practical tips to help them save more food.
More and more people in the UK are recognising the value of planning their weekly meals, making a shopping list and getting to grips with storage.
But recent research from Sainsbury's shows there's plenty more we can all do.
They identified six types of shoppers who tend to behave in particular ways, according to their lifestyles and beliefs. And this has a knock-on effect on how much food ends up in the bin. Do you recognise yourself in any of these?
Hungry Hoarders shop while hungry and tend to make impulse purchases. They often don't plan ahead, meaning their shopping might not create complete meals.
Ditsy Diarists tend not to check their fridge, freezer and store cupboards before going to the supermarket. They tend to eat out a lot or work late, so much of what they buy doesn't get eaten and is eventually thrown away.
Food Phobics are highly conscientious and tend to throw away food on or before the best before date, without first checking if it's ok to eat.
Separate Shoppers are independent types who buy their own food without checking what other food-buyers in their household have already bought. This often results in duplication.
Freezer Geezers simply love their leftovers and use their freezers really well to minimise the amount of food they throw away.
Conscientious Consumers love to make meals out of leftovers.
Working in conjunction with Love Food Hate Waste, Sainsbury's has been training in-store counter colleagues up and down the country so that someone is on hand in store to give shoppers practical tips to help them save more food.
Even though Sainsbury's found around three quarters of people admit they don't always plan their shopping trips and almost half of UK shoppers say they're not sure how to store food, there are lots of ways we're already helping to keep food out of the bin.
Here are some great everyday things that you can do to help.